The client
Zoetis is the world’s leading animal health company whose purpose is to nurture the world and humankind by advancing care for animals.

The challenge
In a heightened competitive atmosphere, each brand must differentiate with meaning that matters to both professionals and pet owners. Visual Fuel Design has addressed unique challenges from a third in class flea and tick product’s visual identity and launch, to brand extensions with new delivery systems for a dermatology product and more.

The result
For over 15 years Visual Fuel Design has collaborated with Zoetis on some of the world’s most successful companion animal brands, and we continue to create, elevate, and protect the value of those brands.

We have developed clear, concise communication that attracts, accelerates understanding and acceptance, and gets business results. Our Direct-to-studio services continue to provide efficiencies and cost savings by extending existing campaigns in print and digital media when budgets and time are limited. Our award-winning work with Zoetis has helped build loyalty and get great business results.

The elements
We have created, implemented, and managed product identities and multichannel campaigns.

From visual identity development including logos, palettes, typography, package design, and guidelines, to advertising, event graphics, videos, websites, digital/social tactics, professional collateral of all kinds and more.