The client
GIRLZ TALK (Cedarmore Corporation), a community-based non-profit organization that provides comprehensive programs and services to Long Island youth and their families.

The challenge
Increase the attractiveness of the GIRLZ TALK event for both sponsors and its young participants by communicating the importance of educating, empowering, and inspiring the next generation of female leaders in under-served communities.

The result
The results have been transformative, driving exponential growth in donations and participation since 2018. The initiative has positively impacted thousands of girls across Long Island and the nation, leveraging a network of accomplished women to provide essential support and mentorship, fostering a legacy of excellence

The elements
A new visual identity, including logo and look and feel, was used to develop digital banner ads, flyers, ads, and posters to promote registration, as well as programs, signage, PowerPoint presentations, passports, and badges for the event.