About Visual Fuel Design

Visual Fuel Design is a New York-based independent design and branding consultancy specializing in strategic design, brand activation and direct-to-studio services.

Our designers have partnered with some of the world's best-known healthcare and pharmaceutical companies, emerging leaders in the life sciences , not-for-profit organizations, and consumer companies to create, implement, and manage their corporate and product identities.

Team

Visual Fuel Design’s award-winning team brings expertise and fresh perspectives to every project. We are a community of healthcare and consumer creative problem solvers--we have the passion and experience to produce exceptional work, and we understand a regulatory environment!

When we’re not building brands, we’re world travelers, golfers, motorcycle enthusiasts, surfers, painters, chainsaw sculptors, and animal lovers.

 

Leadership


Founder Maria Casini is a serial entrepreneur who brings over 30 years of brand development and creative leadership experience to her clients.


Maria has applied her proven brand-building expertise and visual influence to hundreds of well-known consumer and healthcare brands in the US and abroad, including corporate, business-unit, franchise, science, and commercial brands.


Full bio


Leadership

Founder Maria Casini is a serial entrepreneur who brings over 30 years of brand development and creative leadership experience to her clients.

Maria has applied her proven brand-building expertise and visual influence to hundreds of well-known consumer and healthcare brands in the US and abroad, including corporate, business-unit, franchise, science, and commercial brands.


Long respected as an industry leader, Maria has been featured in NGP Pharma, Future Pharma, PharmaVoice, Medical Marketing & Media, PMT Magazine, Communication Arts Magazine, the Logo Lounge series, the American Corporate Identity series, and American Graphic Design Edition 25.

Maria has been honored with domestic and international awards, including: Procter & Gamble Thinker Award; Platinum and Gold MarCom Awards; Platinum and Gold Hermes Awards; Communicator Awards; American Graphic Design Awards; Silver Davey Awards; Creativity Annual Awards; RxClub Awards; Gold InAwe Award; Manny Award; and Healthcare Businesswomen’s Association Rising Star Award.

Prior to founding Visual Fuel Design, Maria was Co-Founder and Managing Partner at Guard Dog Brand Development, a global branding company with a focus on healthcare, as well as Founder of Casini Design Corporation, a New York-based design studio. With a distinguished career in strategic design, Maria has held executive-level positions at prestigious pharmaceutical communications agencies, including Grey Healthcare Group, Ogilvy Healthworld, and Accel Healthcare Communications, an Omnicom company.


 

Clients past & present

While we have extensive experience in healthcare and the life sciences, our expertise extends to non-profit, B2B and consumer. No client is too large or small—and each receives personal attention from a team of seasoned designers.

 
 
 

About our icon

Our icon is made of molecules bursting with color to represent our healthcare heritage, while expressing the passion and excitement we have for developing strategic design that fuels all of our clients brands, healthcare, or otherwise.